When buyers ask AI, does your brand come up?
When someone asks ChatGPT or Gemini about your brand, you do not control what comes back. We find out what the engines actually say about you, fix what is wrong, and re-measure at 30 days so you can see it move.
Get your visibility baseline58% of shoppers now use AI tools to research products. If you are not cited, you are not considered.
ChannelEngine, 2025
How answer engine optimization works
AEO is search engine optimization for the AI answer. The question is no longer just where you rank on Google, but whether the engine names you at all when a buyer asks.
We measure what the engines say
We run your category and brand queries across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews and record exactly how each one describes you.
We find what is wrong
Engines confuse you with competitors, invent details that were never real, or leave you out of the answer completely. We surface every miss.
We fix the inputs
We fix the entity signals, structured data, and source content the engines read, so the answers about you start to change.
We re-measure at 30 days
A re-baseline at T+30 shows movement, with 95% confidence intervals. We report measured change, not article volume.
The method is the differentiator
Every AEO vendor runs roughly the same pipeline. Almost none of them publish their confidence intervals or their measurement conditions. We do.
Five engines, every time
ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Engines disagree with each other, so measuring one tells you almost nothing.
Many runs, not a screenshot
We run each prompt multiple times across separate sessions. A single screenshot is theater; repetition is evidence.
Confidence intervals on everything
Every cite rate comes with a Wilson 95% confidence interval, so we can say whether movement is real or sampling noise.
Published measurement conditions
Engine versions, region, session mode, and runs times prompts, disclosed on every result. No black box.
What happens if you do nothing
The engines keep answering with or without you. If they describe you wrong, or name a competitor instead, that happens silently and at scale, in conversations you never see. Buyers trust what the AI tells them. Every month you wait is a month of answers you did not shape. We have run this on our own brand and watched the number move, so we know it can.
Frequently asked questions
What is answer engine optimization (AEO)?
AEO is the practice of measuring and improving how AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews describe your brand. Where SEO is about ranking in a list of links, AEO is about whether the engine names you, and names you correctly, in the answer it gives a buyer.
How is AEO different from SEO?
SEO optimizes for where you appear in a ranked list of search results. AEO optimizes for the synthesized answer an AI gives directly, where there may be no list at all. They share inputs like content and structured data, but AEO also depends on entity signals the engines use to know who you are.
Which AI engines do you measure?
We measure across five: ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Engines disagree with each other, so measuring one is not enough to know what buyers actually see.
How do you know it is working?
We take a baseline of how each engine describes you, make fixes, and re-measure at 30 days with 95% confidence intervals. We report measured movement in what the engines say, not the number of articles published.
How long does it take to see results?
Entity and content signals take time to propagate into the engines’ answers. We re-baseline at 30 days as the first checkpoint, and changes often continue past that as the engines update.
Want to see what AI says about your brand?
We will run your baseline across five engines. A 30-minute call is enough to start.
Or send us a note at [email protected]